History of Cara's Market 

Helen came up with the idea of Cara’s Market when she moved to Charlottesville for graduate school and was looking to buy a couch. What seemed simple, finding a couch that didn’t contain any toxic chemicals, turned into an arduous, time-consuming search. Frustrated with the process, Helen thought there should be a better way, and has since met many people who agree, and want it to be easier to be healthy and live their values and health priorities.

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Why "Cara's Market"?

Cara’s Market is named after Helen’s mom, Cara Marks, who passed away when Helen was a child. Helen remembers clearly the strongly-held values she instilled and how she inspired those around her. Cara was a builder of and believer in community, with an overflowing, generous spirit. As a molecular biologist, she valued the power of data in every area of her life - a value of transparency and information that Cara’s Market aims to uphold. 

Above all else, it is these values - of transparency, community, and generosity of spirit - that inspire Cara’s Market.